As Chief Digital Officer, Carolina leads Globant’s internal digital
transformation. She is also in charge of establishing a cross-company
data strategy and overseeing the adoption, development, and
implementation of digital technologies across the organization ranging
from the company’s homegrown applications to industry standards
such as Salesforce, SAP, Success Factors, and more.
During her 15 years within Globant, she has occupied different roles
such as Global Marketing Director where she focused on crafting and
executing a cohesive and data-driven marketing strategy that
effectively supported our sales team. This included the development of
some of our key initiatives such as Converge, the Tech N Fest and
more.
Prior to her role in Marketing, Carolina built a career that started on the
technical side as a software engineer and eventually technical lead,
eventually evolving into a role as a Client Partner where she managed
client relationships and served as a liaison between the clients and
Globant’s technical teams to ensure client satisfaction. Her overall
experience has allowed her to work with companies suchs Google and
Electronic Arts, on different branches of the software industry itself
such as software for the retail industry, governmental applications,
e-commerce platforms and the entertainment industry.